Suze Gentian Liqueur
Suze // France
Suze is a gentian liqueur dating back to 1889, but only recently (2012) has been available in the US. Gentian root is added to a neutral grape base and it macerates for some time. Additional herbs and botanicals are also used in the distillation process. Sugar is added and the liqueur is bottled at 40 proof.
Bitter LiqueursMuch like amaro, bitter liqueurs are made from the maceration or distillation (or combination) of herbs, spices, roots, flowers, or other botanicals. Bitter liqueurs are often red or orange in color, although they needn’t be. Sugar is added before bottling. ABV varies widely.
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.