I don’t hate it, but it is NOT as smooth compared to other bourbons like Evan Williams that are much cheaper. Too much noticeable alcohol burn in the nose and in the finish (i can feel this burn down my throat/chest). Taste is good, very rye and baking spices forward, cherry; I could see this being a good base for a holiday cocktail. I am not a rye whiskey fan but I can see rye fans liking this a lot more.