What a lovely gin! Soft, floral, slight juniper with nothing sharp or objectionable in its profile. I'm not sure what cherry blossoms should taste like, but I can imagine they are influencing the complex but light presence of this gin. Compared to my standard Bombay Sapphire, this is both softer and a bit more complex in its floral and vegetal notes but not quite as focused. The Bombay has more "gravitas" in a cocktail. I don't drink gin neat. I'm a martini guy. This gin excels in that capacity. I really like this in a 50/50 with Dolin Extra Dry and a lemon twist garnish. Serve this up, extremely cold (60 revolutions) in a chilled Nick & Nora. Your eyes may just light up! Mine do! I'm not a thrilled with this in a G&T as I think the gin gets lost in the carbonation. YMMV. At the going price this is a bargain. It's less expensive than The Botanist, which is a better gin all around if much bolder in profile. St. George Botanivore is also a better gin, but its also 20% - 30% more expensive. Roku is better than Empress. It's not purple and it can't change to pink,though. To be fair, the three I just mentioned are far more juniper forward. Roku is about equal in my world to Hendrick's, which I like in a light martini. I haven't tried this in a Negroni, I don't think that's a good application for such a light quaff. Maybe I should? I'll let you know how it works out. Recommended.