The first time I tried this I wasn't too enthused, but it's growing on me. Something I found in my first sip just didn't sit right, but I've learned that swishing this around to every part of the palate (including under the tounge 😬) opens up a ton of different flavors. My favorite so far is a cinnamon and brown sugar note that is subtle, yet satisfying. Now I'm interested in trying the Sweet Wheat and Aged 12 Years versions.