Smokey, Peaty, and a bit sweet. Smell and taste are basically the same to me on this one. It's basically hotdogs cooked over charcoal grill with a bit too much lighter fluid and a bit of treated wood. I can see appreciating this flavor if you like it, but to me it's dominating and not jarring, its just okay. I could see mixing with this and getting some cool results with the smoke. A good price for something so unique to me.