sweet and bland Tastes more like a sweet vodka than a rum. Can be used to make relatively less complex drinks like mojitos with white sugar, it really does a good job there. I'm going to test this against wrey and nephew in the mojito department to see if the cheapness of this rum will still make it my party rum. For $20 a handle its insanely cheap, but you don't get much flavor for the price. In fact, if there was a price per flavor metric, this would probably end up being a bad deal.