Heavy floral notes on the nose. That follows through on the sip but eventually gives way to more complex flavors but for me, they're hard to nail down. Has a sense of sweetness but not in a sugar-heavy way like a Bourbon. It ends on a cherry note but more black cherry than maraschino. Very unique flavor, in a wholly good way. You could definitely surprise some people with this whiskey, I would imagine most have not tried anything quite like it.