Definitely a unique and arresting gin. The blurb on the back suggests to "drink it on the rocks and be transported" and I think that's fairly accurate. The Douglas fir is front and center on the nose, with sage beneath it, and a hint of honey-like sweetness that adds an element of human civilization to the nature ambience. The aroma is very "dense" with many elements that I don't expect in a gin and which are plant-based but more in a leafy, thick, and deep way than typical herbal or floral notes. It definitely makes you feel like you're in the forest, or perhaps sitting comfortably in a secluded cabin. In the taste the fir remains prominent, giving a piney flavor, and the sweetness is also carried forward. It's a cozy flavor that makes me think of Christmas. The finish is fairly long and again fir-forward with a bit of spiciness. Juniper doesn't stand out to me but it's easy to imagine it being buried somewhere amid all the other sylvan components. When I initially tried this I loved the aroma but felt the taste was a bit on the bitter side, but on subsequent tastings I've been more pleased with it overall. I'm one of those people who often drinks gin neat and this is rich enough to make that quite enjoyable. I tried this as part of the St. George gin sampler pack (200ml bottles of each of three gins), but I could see myself getting a full bottle for $30 or so (which seems to be the going rate; my price here is roughly pro-rated based on the bottle size I got). The relatively dark profile is quite different from other gins I've tried and may not be to everyone's taste but I'd say it's worth a look.