I did not think much of this the first time I tried it. I have since changed my mind after tasting Jameson (no flavor at all). After also tasting Green Spot (hands down my favorite), Powers (three swallows and gold label my go to mid range), Bushmills white and black are my budget go to now. Black is better on nose and taste. Bushmills red is ok but hard to tell the difference with black. I blended white, black and red in the same glass in equal parts and was pleasantly pleased. For the summer and for something lite (both in taste and on the wallet) hard to beat.