LouisianaLonghorn
Wilderness Trail Bottled in Bond Single Barrel Bourbon (Wheated Bourbon)
Bourbon — Kentucky, USA
Reviewed
April 2, 2021 (edited August 17, 2022)
This hasn't been an easy review to write. I find this to be a perfectly adequate bourbon. It's soft, sweet, the proof is good, the packaging and transparency are all up to snuff for any bourbon geek, and I can tell that these guys are going to be big players in the coming years. BUT. Despite all that, I have some notes for these guys on the highly unlikely chance any of them are patrolling Distiller reviews (though I know that happens occasionally around here).
1. Hire a blender. As I look through reviews of Wilderness Trail products, they're all over the place. At this stage, the single barrel program isn't doing any favors for your brand. Hit and miss isn't good marketing. I feel like they have enough ageing stock now that they can start to create a batched product as their flagship. Keep the proof and/or the Bottled in Bond, but shoot for more consistency.
2. Start using older stock as the flagship rather than the special edition. I'd wager my bottle is right around 4 years old given the BiB statement, and that there's a 6 year old "special edition" out there. I'd say 6-8 years should be the average age of a batched flagship product.
3. Tinker with your cask management a bit. This is a perfectly lovely sip, but it tips in the astringent direction in the finish, and some of those youngish craft notes start threatening to overtake.
4. When you do come up with a batched flagship line, make it more affordable, say in the $30 range so it can play against Four Roses Small Batch, Makers 101, Buffalo Trace, etc. The $50 price tag, while understandable given the novelty of the distillery, is a bit too much for what you get.
I'll be keeping my eyes on this distillery as the years slide on. They're definitely on to something and I love their science-based sweet mash approach. If they work on the aforementioned things, they'll be hanging with the big dogs soon enough.
50.0
USD
per
Bottle
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@Bourbon_Obsessed_Lexington lol! It’ll have a much woodier profile than it currently does!
They should mash and distill it here and age it in TX. Done in 4y. There, I said it.
@Ctrexman no worries! Same here.
SorryWL been crazy busy at work....I still want to sample swap just need to get caught up
@dubz480 agree, bourbon is a pass, the rye is tasty albeit on the sweet and side. Still, the price has dropped into the low 40s for that by me, and for a craft barrel proof rye it’s a great price point.
The wheater was special I thought, their standard bourbon good but more on the "so so" side of special. While I like you suggestions I don't think many of these "boutique" labels are interested in the sub 40$ market. Most of them send out reps with a MSRP over 60, seems they would rather make less and sell for more. Small batchers like Jeffersons, Bartons(1792) and Four Roses, will continue to own the market simply because they can put product on the shelves.
@dubz480 I bought a second bottle of the 101 yesterday. Might find a few more. Not sure about the “limited edition” claim. Seems to be a lot of it on shelves still.
@WhiskeyLonghorn the 101 is definitely legit... honestly for me Weller SR even at $30 is a pass, I don't get the hype with that one... 107 I enjoy.
@dubz480 they’re good but it’s so hard to compete in the bourbon market these days. Not when I can still find Makers 101 or Weller Special Reserve on the shelf for half the price.
The yellow label is the worst of the bunch IMO. The Rye is where it's at right now for me. I've had a few SiB that were really good but do agree in general it doesn't warrant it's hype.
I couldn’t agree more. Some single barrels I’ve tried from them have been incredible and others subpar. A consistent product instead of coin toss barrel picks would be great.