This is a basil product so it has to be graded as such. It’s only a 80% abv. The 10 year rye does not have the burn/boldness/intensity of a barrel proof or bottled in bond rye. It is very approachable and tasty neat or with a single rock. I agree that it’s not a unicorn bottle. I really like it. For me, it’s nice to have a flavorful rye sipper in my arsenal. If you buy it, know what you are getting and embrace it. Otherwise just don’t buy it.