Ardbeg 10 with more depth. Sweeter. Longer finish. More complex. Just tried Laphroaig Lore; hard not to compare the two as the peak of their respective non-ultra aged lineup. This was younger and somehow thinner despite a higher ABV. Worth the upcharge from Ardbeg 10. Lore is a bit more expensive; this fits nicely between the two. Not blown away as I was hoping as an Ardbeg fan, but very good nonetheless.