Soft, extremely pleasant sweet agave on the nose, slight dark sugars and vanilla, actually the Distiller notes from Stephanie are spot on. That agave sugar sweetness is strong on the palate, it's definitely a sweeter anejo as such your mileage will vary with your preference for the sugars. The vanilla seems to have a naturally creamy middle and it stays warm and sweet all the way down. The barrel aging shows up in a slight bitterness but not really overpowering. It's not particularly complex as aged tequila goes, it brings some small oak notes and for agave distillate it works well. I tend to avoid these celebrity signature brands simply because they don't typically deserve the money they receive for putting a name on a label and doing nothing else for what's in the bottle. If you like a smokey and rich tequila you'll get more from a Herradura or other well made tequila for less moola, but I certainly wouldn't turn this down as overall it's a good, aged, drinker. Cheers!