A light chestnut oloroso color. Somewhat off-putting initially -- loud aromas of artificial vanilla and gros michel banana flavoring accompanied by somewhat aggressive alcohol given its modest 43% ABV. However, I'm definitely reminded of elements of the Jack Daniels portfolio, making this a good rum option for some American whiskey fans. With a bit of time, this sturdy spirit reveals some pleasant macadamia, pecan, cacao, caramel, maple syrup, and sea salt aromas. On the palate it becomes chewy and dense with both sweet and dry notes of malt and palm syrup. It is very close to a liquid Tootsie Roll: cocoa and sweet syrups mixed with waxy emulsifiers and artificial flavorings. It definitely grew on me over time, and I might grab another bottle when it runs out. But, it's far from something to seek out.