Poured neat. Soft, slightly youthful nose that leads with vanilla and the syrup from a jar of cherries. I pick up a soft liquorice bubble gum note as well. The first sip surprises you with a Big Red tingle right away that levels out to a creamy cherry jam with sprinkled with brown sugar. This bottle amplifies the sweet and fruity notes expected from the standard Maker's and turns up the Kentucky heat a couple (much appreciated) notches. I'm super stoked on this pour.