I saw this in the clearance area at the liquor store near my parents for $19.95. I figured it could not be any worse than traditional Jack so what the heck. I can say that I was not disappointed. I found it less sweet and caramelly than traditional Jack. Very smooth with a good mouth feel without any burn or astringent taste. This is by no means a complex Tennessee whiskey. Unlike normal Jack, I could drink this neat. (I probably won’t unless in a pinch). This does hold up in a mix drink. I’m happy with purchase. It’s a good value at this price point.