Artificial strawberry/grape on the nose, not very aromatic beyond that. Tastes like someone mixed a Kool-Aid packet with middle-shelf vodka. The liquid, unlike the bottle suggests, is clear and not actually indigo. I would expect for the price point that they would at least use butterfly pea flower tea to achieve an interesting color, but the only interesting thing about this gin is the bizarre flavor. Snoop fan or not, your money would be better spent elsewhere.