To me, this is the Gold Standard of Vodkas. If it were'nt for the $60 price, here in Ontario, this would be the only vodka I would buy. Occasionally, it goes on sale for $50 and I'll splurge and buy a bottle. I drink my vodka on the rocks with a few olives or a twist of lemon. When drinking Stoli Elit, you know you are drinking the best. I prefer wheat vodkas and this is the finest example I know of.