The King George Edition Johnny Walker Blue label actually does taste different that your run of the mill blue bottle. The initial feeling, having tasted them side by side, is a lot more bright on arrival and smokiness on the middle palate. These are not my favourite drams by any chance, but they do taste quite a bit similar to each other. I still believe money should be best spent someplace else... Even in the Green Label neighborhood borhood if you are into JW's.