Classic bourbon flavors but this rating mainly has to do with the price. Reminiscent of many good bourbons with classic bourbon flavors - New Riff, Four Roses SB, and Heaven Hill BiB 7yr to name a few. But this bourbon has a shorter finish and lower proof but it's more than twice the price of all these bourbons. The age may be at 10yr but that's all that makes this bottle different than most - but still overpriced at $130 a bottle. Flavor-wise, it's a good bourbon, but just good. Save your money and drink it when your bourbon friend is trying to show off their collection and pours you this.