Seems that liked this better than most others. Maybe I was just in the right mood. Nose: Pretty rich and earthy for something that is also recognizably bourbon. Standard Jim Beam peanut shells and cherry show up on the nose and run into the palate. Palate: Some cinnamon spice, but definitely not as spicy as a heavy rye bourbon. The oats show up, though they don't dominate. If someone gave this to me blind and then told me it was Jim Beam, I'd believe them, but ask what happened to it. It's like they put a spoonful of slow-cooked oats and brown sugar into a bottle of slightly high-proof Beam. You may not love it but it's hard to dislike. Finish: The spice and sugar drop off fairly quickly leaving an oily finish behind. I liked that. Overall: I'm glad I tried this, but I'm also glad I bought it for $20 off the MSRP of $50. It's got more character than a lot of bourbons and is a nice variation on the standard Beam style, but paying full price is about the rarity of the bottle and not because it's exceptional. In other words, good whiskey, if not a great value. Note: $50 is for 375 ml.