While labeled a Bourbon it seems to be wholly its own thing. Not sure if it's the pot still or something else that brings out much more malty and heavy flavors to me than other Bourbons but as primarily a Scotch or Irish drinker it's a very welcome note. If someone is a hardcore Bourbon drinker this distinct divergence in flavor profile may be a turnoff but for those Bourbon drinkers looking for something distinct and different as well as delicious this could be a good one for them to try. Price point is a plus too. Cheers!