The reviews all say the rich flavor outshines the incredibly high alcohol, but I disagree. The alcohol is so intense on the nose and palate that you have to focus past it to describe the flavor notes. And the burn on the tongue, throat, and esophagus wears out its welcome. And I tasted this with two others over 120 proof, so I don't think it was just a shock to the system. Now once you had a few drops of water, and then a few more, this opens up nicely and is very enjoyable. Caramel/toffee, vanilla, oak, and all that you expect from a classic bourbon. But can you find better at this price? Definitely.