My first sip out of the bottle actually tasted pretty good with some spices and marshmallow flavor. However, once I poured a glass, I got a strange plastic and cherry cough syrup taste, which I think others have noted is probably a particular spice note, that unfortunately doesn't agree with me. Wanted to like this one as I really enjoyed the regular No9 but it's not doing it for me at all so far. They are very different so if you disliked No9, that doesn't mean you will necessarily dislike No9 Reserve.