If you like cherry notes in your bourbon, this one is for you. Well aged with the oaky tannins you'd expect in a 14 year bourbon. It's not going to smack you in the face with oak, but you know it's been in there a while. Maybe more towards brown sugar sweetness with those deep cherry notes and a nice finish that eventually gets to the vanilla range. The price of admission is high with a strong emphasis on marketing but the bourbon itself delivers on this one.