Initial heat of cinnamon and baking spice, with following classic bourbon flavors of vanilla, oak, slight coconut and cinnamon. Medium length and body. I want to hate this bourbon - sourced, NAS, and with a fake story, but it is quite a good bourbon with classic flavors. I never would have thought of buying this bourbon with it being around $40 - but as prices begin to skyrocket, this may be a solid buy.