Nose: ethanol Palate: super spicy with vanilla and some Carmel Finish: this is where it shines. Long Kentucky hug. Spicy, lingers and warming. Overall: for me its more hype than delicious. I love a spicy rye but it lacks the complexity of a old scout smooth ambler cask strength rye or a willet blackened rye or the stellum black. The bottle is gorgeous. Designed by Nike I believe and some Facebook marketing guru. The juice was created by a master distiller. I like it but I won’t chase these other butterflies. I will come back to this one and see if it grows on me.