Deceptively strong as it smells very sweet. The taste is sweet as well, but there is some boozy that is masked in the aroma. Definite flavour of vanilla; some honey as well. Less citrusy and less fruity than I was expecting (there is some citrus, but it is very much in the background). Not particularly herbal either (I thought this might be a Spanish amaro; it is not). Benedictine may be the closest comparable, but 43 has a more syrupy profile and stronger vanilla presence.