This has an herbal nose but hits you with a smooth and consistent fruit note from first sip to finish. Cherry and possibly something citrus... I read banana in another review and I'm not sure it's that but it's definitely a smooth slightly sweet with just a pop of that rye heat. Very good but obviously young juice, not aged much so it has a light mouth feel. I'm a bit surprised this was $100+ retail. Seemed like a $65-75 range to me given the obvious lack of age but the flavor was all there