High-proof purests need not apply. This bourbon is certainly a step up from regular Tin Cup, and at $10 per year of ageing, it's not badly priced with competitors. I found it sweet and simple to drink, but really could have done with a higher proof bottling to give it more punch and complexity. It's a cool bottle, fun concept, and sips just fine neat. There's certainly way better juice out there for $70, but I don't regret adding it to the shelf, and I think it will go nice on a hot summer day when I don't want to think too hard about what I'm sipping.