If you like Old No. 7, you'll love this. If you don't like original Jack because it's too simple and sweet, you should still give this a try and see if it matches your refined pallet a bit more. If you don't like the profile of Jack, then don't bother with this. It's the same mashbill, just a different process, so it has a lot in common with No. 7. At $30, it's nice neat or on a rocks, and a great mixer to upgrade your Jack n' Cokes. It will likely have a reoccurring place on my shelf as long as that price point holds.