The bottle, collector keys, and marketing story for this bottle is impressive. However, the juice is what really matters. It's not bad bourbon, in fact it works neat, holds up on the rocks, and imparts nice flavors in a mule or other cocktail. But for the price and the hype, it's not really worth buying. It's just average, and for $50+ I want a bit more than average. You get all your standard bourbon notes out of it, but don't expect some life changing flavor from the old stock they advertise they married to the new stuff.