The fragrance is very different. Not dominated by juniper. Has a citrus, hibiscus, earthy fragrance. There is also a slight ketone (sweet alcohol) smell. The taste is super complex. Every sip revealed a different flavor note. It does finish bitter, dry, astringent. Not in a bad way just unique. I liked sipping it but expect it would be fun to mix with sweet vermouth. Not sure how it would do in a dry martini. Might be too dry for this.