Citrus(lemon) forward, but on the milder end of citrus forward. I get considerable spice, a surprising amount really, on the back end with a black pepper bite, and possibly sage. Well balanced, possibly too well balanced, but it's light and fresh and pretty OK. Makes a tasty gin and tonic. Hard to resist the packaging as well, though I found the dimensions of the can a little difficult to pour into my bar measure compared to a taller, bottle.