The label pays homage to Cruzeiro, a soccer team from Minas Gerais that was recently bought by the famous player Ronaldo, world champion for the Brazilian team in 1994 and 2002 and runner-up in 1998. Seleta, the largest producer of Artisanal Cachaça in the country (copper still) accompanies and actively participates in the growth and evolution of this market, after all, it has been producing labels of unique quality, flavor and inspiration for over 40 years. In addition to the factory, the company has a cooperage, a bottling plant and its own sheds. The place chosen couldn't be better: Salinas, located in the hinterland of Minas Gerais, known as the World Capital of Cachaça and which received the Seal of Geographical Indication by the INPI in 2012. The characteristics of the soil climate and geographic location favor the development of a variety of special wild yeasts, responsible for the quality and flavor of the drinks produced by Seleta. In each bottle there is a little piece of Brazil. It is, without a doubt, the most representative drink of the national soul. Antônio Rodrigues, founder and president of Seleta, is a folk figure for many, but for others, he is an inspiration for intelligent entrepreneurship. The story of Toni Rodrigues and his passion for cachaça began more than 40 years ago. Through a lot of struggle and challenges, the visionary businessman changed the scenario of the then pinga, which dominated the market, to introduce the country to branded cachaças of unique quality. For him, the secret of success consists of three words: knowledge, skill and attitude. With more than 120 employees, Rodrigues says that the employees are like a big family. “We have the same ideals, the same intentions and the same direction, which is why everyone is in tune,” he says. These same collaborators, together with the thousands of fans and consumers of Seleta drinks all over the world, form a legion called seleteiros. They are people who consume and believe in the brand as something unique and very special. Toni, known as the King of Cachaça, has contributed in a unique way so that the drink, which was previously only known in bars, is increasingly consumed by the economic and cultural elite of Brazil. CACHAÇA SELETA FIVE STARS CRUZEIRO • Origin: Salinas/MG • Wood: Umburana • Alcohol Content: 42% Vol. • Aging: 2.5 years • Volume: 700ml • Appearance: slightly golden, clear and bright. • Aromas: Intense, woody, fruity, sweet and with hints of vanilla. • Taste: sweet with final notes of vanilla, almonds and cinnamon. Produced from rigorously selected cane, fermented, distilled and stored in barrels of Umburana, a plant known for its healing and digestive characteristics. Seleta Ouro has a smooth and delicious flavor. To create the most appreciated cachaça from corner to corner of Brazil, Seleta was inspired by the joy, tradition and diversity of Brazilians, to produce a drink that is the image of the good taste and demand of our people. Source: Cachaça Seleta and Cachaçaria Nacional.