The rating has nothing to do with the packaging. The packaging is clearly 5 out of 5. Its visually appealing, as is the whiskey inside with a nice red color to it. The whiskey itself, incredibly average. Not much flavor outside of the currant. Theres a slight bite to it, even for the proof. Im sure the blend is young. Still, I appreciate that it still tastes like a whiskey. The fruit isnt overpowering like other whiskeys that are conparable. The problem is still that it lacks anything outside of that. Its thin. Leaves no finish. Theres somr seeetness, some tartness. The berry note is noticable but as mentioned, isnt overpowering. Its nothing i would buy again. Perhaps as a gift. But for the price, theres better fruit forward options. Cool bottle though.