This label is an outsourced production within this respectable still in Minas Gerais. In a simple farm on the edge of Fernão Dias, in Perdões, in the south of Minas, a simple man, but with great ideas, became a producer in the cachaça branch 35 years ago. With his work, he involved the whole family and, thus, Cachaça João Mendes was born. Everything was difficult, from learning to produce cachaça to taking care of the crops, obtaining equipment and evolving in the beverage market. Throughout this process, Mr. João Mendes, with all his simplicity and wisdom, taught that everything that is produced needs to evolve, transmit values and be aligned with the roots that originated it. Currently, the company is run by João's sons, who are concerned with honoring the teachings that their father left. Today, the drink is nationally recognized and is the translation of an authentic history that was built and determined by the ability to seek the new without losing the true essence. Source: Cachaçaria Nacional