For my tastes, this is one of my favorite bourbons. I get a sweet vanilla and cherry flavor some chewy caramel. I think it has very little alcohol burn, and i enjoy the oak character. I would pay just above retail, though i prefer not to. I would need to be out of my ER reserves. I give this a 9 out of 10 for a daily drinker. As much as I love it, its not a special occasion pour.