It’s inspired by a mediaeval carving of a mermaid in the market cross area of Campbeltown itself, or ‘wee toon’ as it is known by locals. The striking illustration on the whisky’s packaging is by Joel Holtzman, an artist who has worked with Marvel and LucasFilm. But the fun doesn’t end there because there is a QR code which takes you to an animation and storybook that bring the mermaid herself to life. Nose: Sweet flavours of toffee, cinnamon and chocolate with fresh sea spray and orange peel. Palate: Thick and creamy with molasses, brazil nuts, more toffee and distinct salty character. Finish: Long and nutty with a sherried tang.