This isn't world-class gin, but it's not the swill you might expect at its price point. It reminded me of what gin tasted like when I first drank it as a child in the 1950s. Heavy on juniper and citrus: neat, it is more drinkable than I expected but I wouldn't recommend it; mixed, the heavy juniper comes through in tonic water or a Negroni with the harsher elements subdued. I gave it a star bump up due to its price.