This is clearly Well Drink level gin. So, I am rating it at that level. It is a good, general-purpose gin that should mix well in most instances. I have had it straight, and it is actually pretty good. Not at the level of Tanqueray, but pretty good. It is priced at half of what you would pay for Tanqueray. But, it is definitely better than that. Actually, it is pretty impressive for $14.99 for 750 ml.