Starting on this journey... This is not what I expected. On the nose, there was nothing that reminded me of Tequila, the distinct Agave notes were not there, maybe some fruity flavors? The agave notes came in on the palate, but very light. Surprisingly the flavors on the palate were not off-putting, but there were not the traditional agave/tequila notes. I think @Dan_Giggy hit it, maybe this is a mix tequila and for an average of $35 could be worth it. I drink most of my spirits neat, or with a splash of water, so this one doesn't have the traditional tequila notes I was looking for when I tried it neat.