You might see this bourbon in First Class on fancy airlines like Emirates and others. It comes in a stately, refined-looking bottle. But, it tastes too much like cough syrup. So, no, I don't get the appeal of this bourbon. I am not so much concerned with how it mixes with other liquor, since I want to have bourbon straight. And, I think that a liquor should taste perfectly fine by itself. But, this one is certainly lacking when compared to other bourbon. Especially since it is the same cost of a much better bourbon like Elijah Craig, or almost the same cost as an excellent bourbon like Knob Creek. That cough syrup taste is there, plus the alcohol taste is more prominent that I believe that it should be.