On the nose, there's heavy ethanol paired with a sweetness. After a few sniffs, I get a slight hint of candied cherry amidst some must and grain. On the palate, it has a thin mouthfeel, with building ethanol. I get a dry, earthy taste, with a hint of malty grain. The finish is basically just a building burn, not much lingering flavor that I can put my finger on. All in all, I wouldn't buy again at this price point. Yet another Heaven Hill product that is propped up by hype launched at an msrp well above it's value.