Color: Nice medium copper-amber. Nose: Molasses; brown sugar; sweet oak; leather. My wife says, "Coca Cola"... power of suggestion, perhaps. But I get what she's saying. This nose bodes well for the palate. Let's see... Palate: (Drank with an ice cube) Oh, wow! Sweet and slightly syrupy mouth feel at first sip. Mildest of mild chest hug. A good dose of oak char, and a very familiar "bitterness", but in no way off-putting. As I went in for another sip, I got hit in the nose with a big caramel wiff. Can't wait to see where this bottle goes on subsequent pours. The more I sip, the more "creamy" it feels on the tongue... and the more my tongue tingles. But I want to also say, this is pretty smooth for the proof. Hardly any burn or "alcohol" in the profile. It's all "sweet-spice-oak-char-caramel". Finish: I'd say this is one of the longer finishes in recent memory. Lots of spicy wood and more oaky sweetness. People, this is really good. I've not had many Maker's Marks recently. The 101, 46, the BRT's and BEP's are far back in the rear view mirror... though I know I enjoyed them all, I think this "Heart" takes top honors, as far as I can recall. I paid just over $70 for this bottle. It was being sold for $100 at another shop that's a lot closer. Am I glad I drove a little further to avoid paying $100 for it? Yes! Would I pay $70 for it again? Yes! Its a definite "buy again" — but only for the same price (or less, if possible). No more than that. I kinda wish I'd backed it up. Solid 4.0 stars. However, this is one I could see getting a bump in the near future.