Svedka Vodka is now made in the USA and distilled 4 times instead of 5 times. Coal tar, bubblegum, and baking spices assault the nose. The entry is semi-bitter with a palate of white sourdough bread. The finish is bitter citrus peel with a hint of vanilla. Inconsistent quality and changes to the distillation and formula have put it on the lower shelf with consumers interested only in the price.