Cayman Reef Double Black Rum has an aroma background of baking spices with juicy fruit in the foreground. The sweet entry has a palate and finish of baking spices and juicy fruit. Yes, this rum tastes like a liquid rum version of Wrigley's Juicy Fruit Gum. It is a novelty and a one-trick pony. If you like the gum, then you’ll like the rum. Otherwise, you will hate the rum.