Between the valleys across the Pirapetinga river, in the Zona da Mata region, Pivô is born - an authentic cachaça from Minas Gerais. From the sugarcane harvested in their own farm, fermented with native yeast, comes a smooth and aromatic liquor, thanks to its double distillation in the tradicional copper still. "My first contact with this project was to develop the central illustration for the label, which evokes its mineira roots and depicts the double distillation process, that gives Pivô its unique flavor", informed illustrator Anna Mancini on her website. "Shortly after, I designed the actual label for their 980ml and 355ml bottles. Two versions are produced: Branca, rested in steel barrels, and Carvalho, aged in american oak casks. From these applications, I took charge of their visual identity, in an unconventional but efficient path, thanks to the previous phases' research process and client conversations", continues. "Next I got in charge of the application pieces for launching Pivô in the market, aimed at presenting the product to resellers and the consumer, as well as presenting the brand concept. Here, the mineiro lifestyle - the "uai of life"* - is further explored through illustrations and various applications: coasters, a drinks menu, brandbook, posters and a website, among others. In this phase, I had the collaboration of the designer Boro Lacerda. *wordplay on "way of life" and "uai", a regional slang typical of Minas Gerais. Source: Behance website.