I'm exploring various vermouths to better understand how the different flavors work in cocktails. I had no experience with this brand before purchase, nor have I read any reviews. This vermouth has lovely aromatics that are lush and ripe with berries and fruit and a good dose of spice. On the palate this immediately makes me think of cinnamon dusted Fig Newton cookies with an earthy element and a dominant nature. Its extremely tasty served on ice and an easy sipper with a full body and good mouth feel. I'm not a fan of this in a Manhattan. Like Carpano Antica this vermouth is a bit of a bully with a dominant nature that works best with barrel proof rye or bourbon. Even then, this is a Vermouth that is assertive. Good, but not great. In a Negroni things are a bit different. Campari is a bully and has met its match here. The two in combination made for a potent, flavorful and nicely balanced cocktail Perfect with a London Dry gin and equally impressive in a Boulevardier. This is a quality vermouth. Probably not going to be a regular on my vermouth shelf in the fridge, but it may make the occasional appearance for Negroni week. It is a bit spendy at $15 for a 375ml bottle.