I have a basic b*tch palate so anything sweet and fruity will likely be up my alley, and so is this. Pretty high ABV for what's classified a liqueur in Europe, reasonably smooth for its ABV however, dominant black cherry flavor of the candy drop variety, very very sweet, some underlying caramel flavor, tiny hints of surviving oaky Jim Beam bourbon flavors. Does what it says on the bottle. Not much of a sipper although you could totally down it neat, probably more of a mixer but absolutely do keep its extreme sweetness in mind.